The O-Fold Innovation - 777 Words

Synopsis of â€Å"The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? This case depicts the mission and vision of Alex Richards a young respected University scholar majoring in finance and accounting. Alex recently became engaged and planned to get married after graduating, he though decided that he would not start a family until seven years, enabling him and his fiancà ©e time to complete their academic qualifications and acquire their mission and vision – she a physician’s assistant and he a corporate executive of an established company. Alex’s intent and desire was to contribute significantly to an established company’s strategic direction he was not mainly motivated by the compensation package that would/could be†¦show more content†¦It should be noted that angel investors in contrast with venture capitalist firms typically make investments in the range of $25,000-$50,000 dollars. In contrast venture capitalist firms make investments in the range of $5-$10 million dollars. The angel investing community compr ises of wealthy individuals who in start-up and early-stage companies. The two main criteria in judging a potential investment- the business and the entrepreneur- were weighted according to what stage in the investing process they were in, Angel investors also required a hands-on approach with the companies in which they invested as they filled an important gap in the funding process for startup companies where the risk was too high for venture capitalist firms and the amount of money needed was too large for many entrepreneurs to raise on their own or from family or friends. Alex concluded that although he may be successful seeking financial assistance from angel investors and venture capitalist firms he may have to give up more control and accept a lower valuation for hisShow MoreRelatedEssay on Case 3: the O-Fold Innovation for Preventing Wrinkles869 Words   |  4 PagesCase 3: The O-Fold Innovation for Preventing Wrinkles The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity 1. Select which business model Alex should pursue and defend your answer. I choose for Alex to pursue the business model which employs the Crawl-Walk-Run Strategy. With this strategy, he can actually utilize some of the aspects of the other strategies to operate and profit from his business idea. The Crawl-Walk-Run strategy has a three step process of growingRead MoreO-Fold Case Study661 Words   |  3 PagesStudy # 2 The O-Fold Innovation Select which business model Alex should pursue and defend your answer. I think Alex should pursue the business model which uses the Crawl-Walk-Run Strategy. By using this strategy, he can really make use of the characteristics of the other strategies to control and make money from his business idea. The Crawl-Walk-Run strategy has a three step process of growing a company. The first step is crawl, where Alex and his brother can produce the O-Folds on their own.Read MoreO Fold2325 Words   |  10 PagesO-fold Innovation Assignment Questions    1. Select which business model Alex should pursue and defend your answer. Alex should pursue is Use a Crawl-Walk-Run Strategy. The advantage to choosing this business model is lowest risk. There is no need for a huge star-up cost, and it fits Alex’s current financial situation. Second advantage of Crawl-Walk-Run strategy is, it gives Alex’s time to do market research for his invention. One of the reason many small business was failure is that they didRead MoreThe Effect Of Original Function Of Hbhnl916 Words   |  4 Pagesacetone complexes is 0.42 for 253 common carbon atoms and r.m.s.d for atoms at active site is 0.23. The reaction mechanism of both HNLs starts with deprotonation of OH-group of Ser80 by His235 followed by deprotonation of OH-group of the cyanohydrins. The O atom of the carbonyl compound is stabilized by hydrogen bonding to Thr11. Next, cyanohydrins cleavage happens by cyanide group of the substrate, held stably in position by the positive charge of Lys236, acts as leaving group. At the last step, His235Read MorePolitical R ivalries And The Islamic World1665 Words   |  7 Pagesthe western Mediterranean to the South China Sea o Muslim traders transferred food crops, technology, and ideas †¢ Islamic world was divided by political rivalries, vast cultural and linguistic diversity, and religious sectarianism †¢ 7th -4th centuries: political rivalries made technological and organizational innovations that strengthened the Islamic world †¢ In the scrub zones Bedouin (nomadic)cultures developed based on camel and goat herding o Bedouin world, where Islam arose, shaped the careerRead MoreThe Great Differences Between Ancient Greece And Rome And Modern Life1200 Words   |  5 Pagesat ancient Greece and Rome and see how much we have in common. Let’s start with Greece†¦. †¢ Democracy o This was developed in Athens and is a system of equal say where everyone has a vote. People were tired of tyranny and repression and sought to form a new way of governing where they had a voice. That same desire and need is behind why our country formed a democracy as well. †¢ Olympics and sports o Just like today, the biggest honor and athlete could receive was an Olympic medal. Back then they wonRead MoreSteve Jobs s Uses Great Business Strategy Lead The Apple Company1247 Words   |  5 Pagesremarkable successful, sales related to iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion. Meanwhile, the share price had risen more than 15-fold since 2003. Apple is focus on the top customers, their unit price is higher than other companies, but they use their great reputation, special design, innovation, strict control of quality, and the best service. People are willing to pay the price to enjoy their products. 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The last fold of the triad is ‘the future’. Beck (1967) alludes to the idea that a depressed individual’s thoughts about the future embody those of negative experiences (Giles, 1982). This notion can be seen in the life of adolescents as they may have encounteredRead MoreBill Gates Biography1171 Words   |  5 PagesBill Gates was born  October 28, 1955, in Seattle, Washington. He is famous for building through technological innovation, great business strategies and aggressive business tactics, the worlds largest software business, Microsoft. He is also well known for becoming the wealthiest person in the world in the process of building his company. Gates came from an upper middle-class family. His  family atmosphere was warm and close, and he and his two sisters were always encouraged to be competitive and

The Greatest Role Model And Favorite Influencer Will...

How many of you have seen someone stop by to help a homeless man? How many of you would help others when they ve treated you the worst? How many of you would help a friend who you know will never help you when you need it? Since childhood, we all have heard our parents, role models, and even our teachers say â€Å"treat others the way you want to be treated† and help others when needed. However, listening to those lectures are very easy, but however putting them into action is ten times harder. Throughout our school years, we ve learned about various different people who ve made the world for the better. Starting from Abraham Lincoln ending slavery, to Gandhi promoting non-violence, justice, and harmony between people of all faiths, to even†¦show more content†¦Looking at my dad’s life, he has gone through many situations where he has shown me the lesson of treating others well. These stories are personal, but I would like to share them with you. One thing abou t my dad is that he cares so much about other people. One of my dad’s best friend was not doing that great economically so my dad, being generous like always, thought of buying another Subway store with partnership with his friend. The only reason he decided to buy it was to help his friend out. One special thing about life is that it’s a rocky road with so many ups and downs. And we never know when they will come right in front of us. So my dad talks to his friend and his wife and they love the idea. Couple months later, We bought the store and they were running it. My dad wouldn’t go deeper in the business unless they needed help because that’s how he was with partners. So everything was running well and some time later, business was going down. My dad would check the reports weekly and saw this unusual decline coming in, so he started to check at the reports more often. Day by day there was no improvement, so my dad went deeper and investigated by look ing through all paper works and stuff. My dad called him and his wife over to talk and told them everything he found such as taking more money than working, Not keeping the store clean, and basically not doing anything! We had to put money from our ownShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesSupplement C Conducting Meetings 651 Appendix I Glossary 673 Appendix II References 683 Name Index 705 Subject Index 709 Combined Index 713 iii This page intentionally left blank CONTENTS Preface xvii INTRODUCTION 1 3 THE CRITICAL ROLE OF MANAGEMENT SKILLS The Importance of Competent Managers 6 The Skills of Effective Managers 7 Essential Management Skills 8 What Are Management Skills? 9 Improving Management Skills 12 An Approach to Skill Development 13 Leadership and ManagementRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesthis 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or for

American Identity and Colonialism free essay sample

This paper traces the evolution of Americas identity using elements of the musical 1776. It concentrates on the Founding Fathers and their drive for freedom and the large role that an American identity played in independence. This paper uses extensive information about colonial America and discusses the issue of an American identity. Analysis of the film 1776 and Thomas Paine?s Common Sense is used to demonstrate the strength of this identity. The thesis is as follows: As the film 1776 clearly demonstrates, during the American Revolution an American identity was stronger than it had ever been. From the paper: Early American colonies were viewed as very individual and indeed in many instances had much closer ties to England than they did with each other. However, ties with England began to fray due to the poor of the colonies by England. Early examples of this were the Navigation Acts of 1660, which regulated commerce and ensured that ?everything went through England. We will write a custom essay sample on American Identity and Colonialism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ? From this time, an American identity began to form. As tensions between England and the colonies grew stronger other factors arose to further the development of an American identity. ?Choice? in shopping and material possessions and the ?standardization of consumer behavior? (similar goods being available throughout the colonies ) enhanced unity throughout America. As the film 1776 clearly demonstrates, during the American Revolution an American identity was stronger than it had ever been.

Small Business Marketing Strategy Principles

Question: Discuss about the Small Business Marketing Strategy Principles. Answer: Analysis of segmentation variable Geographic: According to Darrell (2013), it has been seen that majority of the Australian customers prefer the food items of McDonalds. In Australian market, the company has done a business of $4 billion. Darrell (2013) opined that more than 55% of the customers in Australia visited McDonalds in 2014-15. In Australia, it is giving strong competition to the brands such as KFC. The locations are very convenient to the customers and this is one of the primary reasons behind McDonalds success. Demographic: As discussed by Richards et al (2015), in Australia, McDonalds target customers belong to all age groups. The store ambience is made in a way to attract mainly the young people and also to provide comfort to all its customers. However, the urban youth are the target customers. Richards et al (2015) stated that customers visit the retail shop of McDonalds minimum 2.7 times in four weeks. Psychographic: One can see health-consciousness among the Australian people. The products of McDonalds contain excessive amounts of calorie and fat, which the customers do not prefer always. The food quality is the sole reason of its reduction in sales; however, still most of the customers go to the McDonalds relying on its goodwill. According to Maslows Hierarchy of needs, MacDonalds target is to build an intimate relationship with its customers, satisfy their psychological needs and make them happy. Although they failed to provide healthy foods, the brand has retained their business. Benefit and User-rate segmentation: It is a part of behavioral segmentation. By targeting the psychological needs of the customers, the brand has tried to provide a good environment. The product is positioned in the market as a satisfier to their psychological needs with a variety of products too. Most of the customers prefer eating burgers. So the brand has focused on serving delicious burgers to all. McDonalds has established its brand name not only through fast foods but also through its various Corporate Social Responsibilities. The recent annual report has proved this point. Targeting strategy of McDonalds According to Gerhardt et al (2014), target market strategy includes four divisions. These are- Undifferentiated marketing, multi-segment or differentiated marketing, concentrated marketing, and customized marketing. McDonalds target market strategy is an undifferentiated marketing. Gerhardt et al (2014) opined that the company does not segregate its customers in terms of their age, race, gender, or economic condition. Australias fast food market is growing with time. Popularity of KFC along with the McDonalds prove this fact. People of all age groups visit McDonalds to taste burgers, which has made the managers focus on producing delicious burgers. They do not have any specific target customers. Still, the young urban youth prefer McDonalds fast food items. As Gerhardt et al (2014) discussed that sometimes the excessive fat and calorie in the food products give negative results. The primary aim of McDonalds is to ensure a hazard free and user-friendly atmosphere. Low food processing time, nutrition, affordability, and taste are the primary factors, which they keep in mind during their service. McDonald uses only one marketing mix strategy that does includes price, placement, product, and promotion. It is a fast food brand with reputation of producing best burgers in Australia and all customers are influenced to visit the shop quite frequently. Product positioning of McDonalds According to Qureshi and Hassan (2013), product positioning helps the brand to make its mark. McDonalds marketing strategy also does this successfully. McDonald allures the customers not only in Australia but also in other parts of the world. While making the marketing mix strategy the company has given immense focus to establish the brand, therefore, the product positioning is an important part of McDonalds business. Sachdeva (2015) stated that at present, they are focusing on more variety in their products so that they could limit the brand value. As opined by Crawford (2015), the objective is to sustain volatility through increasing the creativity. Again, their focus has not shifted from emphasizing on a particular product that establishes McDonald as a brand. It is the burger that is liked by most of the customers. According to Rowley et al (2016), the Corporate Social Responsibility that they undertake also helped establishing the brand. The SWOT analysis of the brand will make this clear. Strengths: The brand name, new range of products, CSR, and the profits that they gain are their Strengths. Weaknesses: Unhealthy foods, high prices of products and bad after service are the main weaknesses. Opportunity: They can produce healthy food items too besides fast foods. Threats: As discussed by Jaworowska et al (2013), Competitors such as KFC is a threat to McDonalds. Apart from that their high calorie and high fat contained food items are banned in some countries. Conclusion McDonalds marketing strategy is analyzed based on the three factors. These are- Segmentation, Target market, and Positioning. It is called the STP of marketing strategy. McDonalds leads the world business as the largest producers of fast foods across the globe. In Australia, more than half of the country people visit McDonalds stores in fewer intervals. They have introduced new products which are alluring the customers. Still, the brand has established itself as the producer of delicious burgers. However, McDonalds does not segregate its customers and try to serve for all age groups. In some areas of the world, they have customized products for varied range of customers, although in Australia, the burger is sold in large numbers and McDonalds have focused on this item only. Although the products are unhealthy, the customers eat them. The primary reason behind it is the user-friendly environment that satisfies their psychological needs. They provide them good service in a low cost. As they do not have any specific target groups, they do not have multiple pricing systems. It has resulted into a huge amount of profit that they achieved. On the other hand, the SWOT analysis of organization has proved that McDonalds is facing competition from KFC, which is their biggest threat. Other threats and weaknesses of McDonalds include the unhealthy food items because of which it is banned in many countries. References Crawford, A., 2015. McDonald's: A Case Study in Glocalization. Journal of Global Business Issues, 9(1), p.11. Darrell, O., 2013. McDonalds marketing strategy. Docs. school Publications. Gerhardt, S., Hazen, S. and Lewis, S., 2014. Small Business Marketing Strategy Based on McDonald's. ASBBS Proceedings, 21(1), p.271. Jaworowska, A., Blackham, T., Davies, I.G. and Stevenson, L., 2013. Nutritional challenges and health implications of takeaway and fast food. Nutrition reviews, 71(5), pp.310-318. Qureshi, A. and Hassan, M., 2013. Impact of performance management on the organisational performance: An analytical investigation of the business model of McDonalds. International Journal of Academic Research in Economics and Management Sciences, 2(5), p.54. Richards, Z., Thomas, S.L., Randle, M. and Pettigrew, S., 2015. Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents. Australian and New Zealand journal of public health, 39(6), pp.550-556. Rowley, B. and McMurtrey, M.E., 2016. McDonald's and the Triple Bottom Line: A Case Study of Corporate Sustainability. Journal of Strategic Innovation and Sustainability, 11(1), p.33. Sachdeva, A., 2015. Evaluation and selection of differentiation as a strategy for McDonalds.