The Cold War :: Cold War History Historical Essays

The Cold War The conflict in ideologies between capitalism and communism resulted in one of the greatest conflicts of the twentieth century. The belief that freedom and democracy would die under communist rule caused the United States to start a conflict that would last for decades. The decisions made by the United States in W.W.II caused tensions to rise between the U. S. and the Soviet Union. Fear of Communism in capitalist nations, caused the United states government to use propaganda to raise Cold War anxieties. Furthermore, the American media influenced the attitudes of Americans, making a hatred of communism spread though the nation. Thus, the United States caused the conflict known as the Cold War, through its political policy and propaganda. The political relations going on in Europe during and directly after World War II had an enormous effect on laying the foundation for the Cold War. War time conferences such as Yalta and Terhran harshened the relationship between the communists and th e capitalists. At the end of W.W.II American policy towards the Soviets changed drastically. The change in president in 1945 caused relations with Russia to worsen. Furthermore, other political contributions to the Cold War entailed the Truman Doctrine and the Marshall Plan. The division of Europe between the west and east drew physical borders which outlined that the war of misinformation that had began. Also treaties of the post war world further separated the two super powers of the world for the decades to follow. The waging of hot wars through other countries also strengthened Cold War hatred.(1) The first of the cold war tensions arose out of W.W.II conferences between the Soviet Union, America and, Great Britain. Tehran, the first major conference which lead America to start the Cold War, included all three of these nations. At this conference the reshaping of post-war Europe was discussed (2) Later in February of 1945, the big three met again at Yalta. At this conference Eur opean boundaries, German reparations, and Polish elections were agreed upon.(3) Stalin, the Russian leader, agreed to hold free and fair elections. Later after Roosevelt, who attended these conferences, died Truman became president. He accused the Soviet leader, Stalin, of not holding up to his agreements at Yalta.(4) Stalin wanted to use Poland as a buffer zone to prevent any future invasions from happening through this area. During W.W.II the Soviets had lost 27 million, and Stalin made it clear that in no way would he allow this to happen again.

Accounting Made Essay

Managerial Accounting refers to the accumulation and preparation of financial reports for internal users only (e. g. management). Managerial Accounting includes all manipulations of financial information for use by managers in performing their specified organizational functions and additionally in ensuring the proper used and handling of an entity’s resources. â€Å"It is the internal business building role of accounting and finance professionals who work inside organizations. These professionals are involved in designing and evaluating business processes, budgeting and forecasting, implementing and monitoring internal controls and analyzing, synthesizing, and aggregation information – to help drive economic value† (IMA). Financial Accounting vs. Managerial Accounting Financial Accounting is primarily concerned with the recording of business transactions and the eventual preparation of financial statements. See more: The Issues Concerning Identity Theft Essay Its purpose is to record the transactions carried out by an organization, principally companies with their environment, in order to summarize at regular intervals their financial position and assets, as well as the net profit or loss on operations. Financial accounting focuses on general purpose reports known as financial statements intended for internal and external users and is subject to reporting according to GAAP (e. g. accrual method of accounting). This financial information is generally for the public, as required by law, and consists of a summary of the company’s past transactions. These all-purpose reports with historical date are prepared for use of different parties and the presentation of the financial statements are done formally, and are still useful even if submitted late. The nature of accounting information is monetary and reports the about the company as a whole. On the other hand, Managerial Accounting is responsible to a lesser degree of financial statement presentations to external users because their reports, which are usually confidential, are primarily for internal purposes or users. Also, it is not subject to reporting according to GAAP (e. g. ash basis). The reports have a strong future orientation, due to the fact that these are used to forecast the company’s health. These, not being required by law, may also be presented informally and timeliness of report is often more important than precision or accuracy and are for specific users only. The nature of its accounting information is both monetary and non-monetary and reports only parts or segments of the company. Other sources refer to Management Accounting as similar to Cost Accounting. However, Cost Accounting is only a subset of both financial and management accounting. This is because management involves many decisions based upon cost information. Accurate product costs must be determined according to the Generally Accepted Accounting Principles (GAAP) and according to decision relevance for internal purposes. Accounting Basics Accounting standards are needed so that an establishment’s financial statements with fairly and consistently describe its financial performance. Without these vital standards, comparisons and evaluations between companies will be quite difficult since financial statements will be based on individual company accounting rules. The activities that are part of managerial accounting include: (a) explaining manufacturing and non-manufacturing costs and how they are reported in the financial statements; (b) computing the cost of rendering a service or manufacturing a product; (c) determining the behavior of costs and expenses as activity levels change and analyzing cost-volume-profit relationships within a company; (d) assisting management in profit planning and formalizing the plans in the form of budgets; (e) providing a basis for controlling costs and expenses by comparing actual results with planned objectives and standard costs; and (f) accumulating and using relevant data for management decision making. Ethical Standards Managerial accountants recognize that they have an ethical obligation to their companies and the public. The IMA has developed a code of ethical standards entitled Standards of Ethical Conduct for Management Accountants. This code divides the managerial accountant’s responsibilities into four aspects: competence, confidentiality, integrity, and objectivity. Competence includes performing duties in accordance with laws, regulations and the like and preparing complete and clear reports and recommendations. Confidentiality refers to refraining from disclosing confidential information and from using or appearing to use confidential information for unethical or illegal advantage. Integrity involves refusing gifts or favors, recognizing and communicating professional limitations, active or passive subversion of the company’s attainment of objectives, communicating both favorable and unfavorable information, and refraining from activities that would discredit the profession. Lastly, objectivity refers to communicating information fairly and objectively and disclosing fully all relevant information that could influence a decision. Management functions involve performing three broad functions, namely planning, directing and motivating, and controlling. Planning requires the management to look ahead and establish their objectives or goals as a company, keeping in mind that these objectives add value to the business under its control. Directing and motivating involves coordinating diverse activities and human resources to produce a smooth-running operation. Controlling, on the other hand, is the process of keeping the form’s activities on track. In controlling operations, management determines whether planned goals are being met and what changes are necessary when there are deviations from targeted objectives, All these management functions become the foundation for the cause of applying management accounting. To be able to properly account for the success or failure of the business, accounting processes are used and standards are imposed. Ultimately, the purpose or goal is to objectively assess the performance of a corporation to be able to help forecast its future health.

Wake Up And Smell The Coffee - 1045 Words

Brock A. Nuckols September 7, 2015 English 120 Wake Up And Smell The Coffee Fifty four percent of Americans wake up daily needing something to get them through the next nine to five, the next class, or even a day of laid-back enjoyment. Averagely spending one dollar and thirty eight cents for this fix, and roughly three hundred to five hundred dollars yearly, this leads one to wonder why this is and if its beneficial? As more than three- quarters of Americans drink coffee, says research from the National Coffee Association, it sustains its stature as one of America’s top daily beverage choices next to water. While many may not view coffee as an educational topic, its deals with several elements that can affect one’s life including†¦show more content†¦However, the study found that those who decreased their coffee intake by more than a cup per day increased their chance of type 2 diabetes by seventeen percent (6). Many will be sold at the simple fact that they are safer from diabetes because of drinking coffee. Heck! would have had me. Although, coffee can be looked at in an educational way because drinking it can offer health advantages, it can also be on the opposite side of the spectrum. Coffee contains caffeine which has been proven to be an addictive substance. Some may ask what is caffeine, and to describe it as just a ingredient in the normal cup of coffee will do it no justice. Caffeine is a nervous system stimulant which finds itself in the class of psychoactive drugs leading the race with being the most widely consumed. However, even though it is legal to consume it does bring problems. In the article,â€Å"Caffeine Addiction is No Joke for Some†, written by Laura Juliano, psychology professor at the American University in Washington D.C., â€Å"while many people can consume caffeine without harm, for some it produces negative effects, physical dependence, interferes with daily functioning, and can be difficult to give up, which are signs of problematic use†(8). When one tries to back off o f using coffee they encounter headaches, irritability, sleepiness, depression, and constipation. Despite what has just been said people are still inclined to wakeShow MoreRelatedWake Up and Smell the Coffee!6050 Words   |  25 PagesKassab ID #: 201204830 Khalil Yassine ID#: 201201037 February 12, 2013 Jack Kassab ID #: 201204830 Khalil Yassine ID#: 201201037 February 12, 2013 Lebanese American University (LAU) EMBA Wake Up and Smell the Coffee! Chapter 9 _ Time Value of Money Lebanese American University (LAU) EMBA Wake Up and Smell the Coffee! Chapter 9 _ Time Value of Money Chapter 9 | Time Value of Money | | Time Value of Money | | Time Value of Money | | Time Value of Money | Chapter 9 Time Value of Money Read More An Industry on the Brink: Consumers Need to Wake Up and Smell the Genetically Modified Coffee2649 Words   |  11 PagesAn Industry on the Brink: Consumers Need to Wake Up and Smell the Genetically Modified Coffee A recent upsurge of opposition to the production of genetically modified crops has farmers all over America asking themselves one question: To modify or not to modify? Genetically modified (GM) crops allow farmers to use fewer pesticides while still achieving the same yields. American farmers have planted GM crops since 1995 and, at least for the first few years, had no problems selling these productsRead More The Morning in College Essay904 Words   |  4 Pages Tuesday morning is the busiest time in my week. As I wake up thirty minutes before the class begins, time always forces me to prepare for the class quickly. Actually I want to eat breakfast with a cup of coffee but I do not have time to do so. I regret that I stayed up late last night. Tuesday is a day that I have to wake up early because I am taking a class at nine thirty. At nine o?clock, the cell phone, clock radio, and TV wake me up at once. On the radio, NPR news is on the air but I turnRead MoreThe Smell Based Alarm Clock855 Words   |  4 PagesProduct Description The Sensorwake smell based alarm clock is a different type of alarm clock that operates on the principle of olfactory senses rather than auditory senses. The alarm clock wakes one up using an intense sense as opposed to loud sounds that are characteristic of contemporary alarm clocks. There are a variety of scents including espresso, peppermint, hot croissant and chocolate (Pulvirent, 2016). The makers of the alarm clock came up with the scents while working in conjunction withRead More21 Fun Facts About Coffee Essay1496 Words   |  6 PagesTitle: 21 Fun Facts about Coffee (1600 words) Coffee is one of the most popular beverages on the planet. According to a rough estimate, nearly 400 to 500 billion coffee cups are consumed each year. Astonished? Well, it’s only one of many truly amazing coffee facts. So sit back and enjoy the following list of crazy coffee facts. Crazy Fact 1. Coffee was discovered with the help of crazy goats Like various other discoveries, the magical powers of coffee was discovered with the help of crazy goatsRead MoreCase Study - The Benefits of Financial Freedom1003 Words   |  5 Pagesâ€Å"Wake Up and Smell the Coffee!† was the latest slogan that Dan Roth had used in his advertising campaign to make people aware of their need for financial planning, budgeting, and saving for retirement. Dan’s financial consulting business had blossomed over the past few years because of such slogans and because Dan strongly believed in and preached the benefits of financial freedom. â€Å"A debtor is a slave to the lender,† he always said when asked whether it made sense to borrow at low rates of interestRead MoreHomework Assignment 1 Essay858 Words   |  4 Pagesthesis in your own words. In my opinion the thesis of Lou’s Place is implied. It does imply that Lou and his customers have an unspoken bond and fondness for one another, even though they belittle each other and the customer pays to pour their own coffee. Lou’s Place is not that place where the service is perfect or the conversation is polite. It is that place where you can be yourself; cook your own eggs and where service is not at all prompt. It is almost as if you are at home with family andRead MoreMy Addiction Assignment On Coffee Essay1252 Words   |  6 PagesPsychology 2000 My Addiction I decided to do my addiction assignment on coffee. I have chosen coffee because I can never go a day without it. I usually drink coffee around three times a day, one cup in the morning, one in the afternoon, and one in the evening. My sisters always think that I’m going overboard with how much coffee I drink. It helps me wake up and feel more energized, which helps me throughout the day. I feel like my coffee addiction started when I began to go to college, because that’s whenRead MoreTraveling to Spain- Personal Narrative Essay553 Words   |  3 Pagesthe relaxation was why I wanted to go. But with all its exciting features I was barely able to relax at all. My journey started when I left the plane. The hot breeze immediately hit my soft pink skin and left me with a silent shiver up my spine. I looked around and the setting was beautiful, all I could see was lush green fields, and silent hills with the sun just rising over the top. I stopped staring in amazement and walked over to the airport. It was very neat andRead MoreDescriptive Essay About My Grandparents1048 Words   |  5 PagesWhen I was younger my family moved houses a lot. I never really had a place where I grew up as a child. We moved houses a lot i didn’t really get to have my height on the walls and get to paint my room my own way. However there was one place that never really changed and that was my grandparents house. There house was like my second home I would be over there almost every evening and every weekend. It was my home away from home. I had an area where all of my clothes were so when I slept over it

The O-Fold Innovation - 777 Words

Synopsis of â€Å"The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity? This case depicts the mission and vision of Alex Richards a young respected University scholar majoring in finance and accounting. Alex recently became engaged and planned to get married after graduating, he though decided that he would not start a family until seven years, enabling him and his fiancà ©e time to complete their academic qualifications and acquire their mission and vision – she a physician’s assistant and he a corporate executive of an established company. Alex’s intent and desire was to contribute significantly to an established company’s strategic direction he was not mainly motivated by the compensation package that would/could be†¦show more content†¦It should be noted that angel investors in contrast with venture capitalist firms typically make investments in the range of $25,000-$50,000 dollars. In contrast venture capitalist firms make investments in the range of $5-$10 million dollars. The angel investing community compr ises of wealthy individuals who in start-up and early-stage companies. The two main criteria in judging a potential investment- the business and the entrepreneur- were weighted according to what stage in the investing process they were in, Angel investors also required a hands-on approach with the companies in which they invested as they filled an important gap in the funding process for startup companies where the risk was too high for venture capitalist firms and the amount of money needed was too large for many entrepreneurs to raise on their own or from family or friends. Alex concluded that although he may be successful seeking financial assistance from angel investors and venture capitalist firms he may have to give up more control and accept a lower valuation for hisShow MoreRelatedEssay on Case 3: the O-Fold Innovation for Preventing Wrinkles869 Words   |  4 PagesCase 3: The O-Fold Innovation for Preventing Wrinkles The O-Fold Innovation for Preventing Wrinkles: A Good Business Opportunity 1. Select which business model Alex should pursue and defend your answer. I choose for Alex to pursue the business model which employs the Crawl-Walk-Run Strategy. With this strategy, he can actually utilize some of the aspects of the other strategies to operate and profit from his business idea. The Crawl-Walk-Run strategy has a three step process of growingRead MoreO-Fold Case Study661 Words   |  3 PagesStudy # 2 The O-Fold Innovation Select which business model Alex should pursue and defend your answer. I think Alex should pursue the business model which uses the Crawl-Walk-Run Strategy. By using this strategy, he can really make use of the characteristics of the other strategies to control and make money from his business idea. The Crawl-Walk-Run strategy has a three step process of growing a company. The first step is crawl, where Alex and his brother can produce the O-Folds on their own.Read MoreO Fold2325 Words   |  10 PagesO-fold Innovation Assignment Questions    1. Select which business model Alex should pursue and defend your answer. Alex should pursue is Use a Crawl-Walk-Run Strategy. The advantage to choosing this business model is lowest risk. There is no need for a huge star-up cost, and it fits Alex’s current financial situation. Second advantage of Crawl-Walk-Run strategy is, it gives Alex’s time to do market research for his invention. One of the reason many small business was failure is that they didRead MoreThe Effect Of Original Function Of Hbhnl916 Words   |  4 Pagesacetone complexes is 0.42 for 253 common carbon atoms and r.m.s.d for atoms at active site is 0.23. The reaction mechanism of both HNLs starts with deprotonation of OH-group of Ser80 by His235 followed by deprotonation of OH-group of the cyanohydrins. The O atom of the carbonyl compound is stabilized by hydrogen bonding to Thr11. Next, cyanohydrins cleavage happens by cyanide group of the substrate, held stably in position by the positive charge of Lys236, acts as leaving group. At the last step, His235Read MorePolitical R ivalries And The Islamic World1665 Words   |  7 Pagesthe western Mediterranean to the South China Sea o Muslim traders transferred food crops, technology, and ideas †¢ Islamic world was divided by political rivalries, vast cultural and linguistic diversity, and religious sectarianism †¢ 7th -4th centuries: political rivalries made technological and organizational innovations that strengthened the Islamic world †¢ In the scrub zones Bedouin (nomadic)cultures developed based on camel and goat herding o Bedouin world, where Islam arose, shaped the careerRead MoreThe Great Differences Between Ancient Greece And Rome And Modern Life1200 Words   |  5 Pagesat ancient Greece and Rome and see how much we have in common. Let’s start with Greece†¦. †¢ Democracy o This was developed in Athens and is a system of equal say where everyone has a vote. People were tired of tyranny and repression and sought to form a new way of governing where they had a voice. That same desire and need is behind why our country formed a democracy as well. †¢ Olympics and sports o Just like today, the biggest honor and athlete could receive was an Olympic medal. Back then they wonRead MoreSteve Jobs s Uses Great Business Strategy Lead The Apple Company1247 Words   |  5 Pagesremarkable successful, sales related to iPhone and the iPod represented nearly 60% of Apple’s total sales of $43 billion. Meanwhile, the share price had risen more than 15-fold since 2003. Apple is focus on the top customers, their unit price is higher than other companies, but they use their great reputation, special design, innovation, strict control of quality, and the best service. People are willing to pay the price to enjoy their products. However, with the Steve Jobs passed out, Apple’s strategiesRead MoreAn Experimental Study on Hydrothermal Treatment of Sweet Sorghum Bagasse for the Extraction of Hemicellulose814 Words   |  3 Pagesbeen obtained on materials like switch grass, and canary reed grass. The use of electromagnetic energy for the commercial level treatment of lignocellulosic materials, especially in developing countries, requires the capital cost be reduced by many folds for the economical feasibility. Conventional use of process energy required in processing applications in the form of steam would be more suitable for the treatment of lignocellulosic material in developing as well as developed countries. There areRead MoreThe Theory Of The World1270 Words   |  6 Pages1982), as an adolescent’s interaction with the world are formed around loss and defeat (Giles, 1982). This idea of defeat and loss can cause much trauma for the adolescent, resulting in feelings of worthlessness, rejection and loneliness. The last fold of the triad is ‘the future’. Beck (1967) alludes to the idea that a depressed individual’s thoughts about the future embody those of negative experiences (Giles, 1982). This notion can be seen in the life of adolescents as they may have encounteredRead MoreBill Gates Biography1171 Words   |  5 PagesBill Gates was born  October 28, 1955, in Seattle, Washington. He is famous for building through technological innovation, great business strategies and aggressive business tactics, the worlds largest software business, Microsoft. He is also well known for becoming the wealthiest person in the world in the process of building his company. Gates came from an upper middle-class family. His  family atmosphere was warm and close, and he and his two sisters were always encouraged to be competitive and

The Greatest Role Model And Favorite Influencer Will...

How many of you have seen someone stop by to help a homeless man? How many of you would help others when they ve treated you the worst? How many of you would help a friend who you know will never help you when you need it? Since childhood, we all have heard our parents, role models, and even our teachers say â€Å"treat others the way you want to be treated† and help others when needed. However, listening to those lectures are very easy, but however putting them into action is ten times harder. Throughout our school years, we ve learned about various different people who ve made the world for the better. Starting from Abraham Lincoln ending slavery, to Gandhi promoting non-violence, justice, and harmony between people of all faiths, to even†¦show more content†¦Looking at my dad’s life, he has gone through many situations where he has shown me the lesson of treating others well. These stories are personal, but I would like to share them with you. One thing abou t my dad is that he cares so much about other people. One of my dad’s best friend was not doing that great economically so my dad, being generous like always, thought of buying another Subway store with partnership with his friend. The only reason he decided to buy it was to help his friend out. One special thing about life is that it’s a rocky road with so many ups and downs. And we never know when they will come right in front of us. So my dad talks to his friend and his wife and they love the idea. Couple months later, We bought the store and they were running it. My dad wouldn’t go deeper in the business unless they needed help because that’s how he was with partners. So everything was running well and some time later, business was going down. My dad would check the reports weekly and saw this unusual decline coming in, so he started to check at the reports more often. Day by day there was no improvement, so my dad went deeper and investigated by look ing through all paper works and stuff. My dad called him and his wife over to talk and told them everything he found such as taking more money than working, Not keeping the store clean, and basically not doing anything! We had to put money from our ownShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesSupplement C Conducting Meetings 651 Appendix I Glossary 673 Appendix II References 683 Name Index 705 Subject Index 709 Combined Index 713 iii This page intentionally left blank CONTENTS Preface xvii INTRODUCTION 1 3 THE CRITICAL ROLE OF MANAGEMENT SKILLS The Importance of Competent Managers 6 The Skills of Effective Managers 7 Essential Management Skills 8 What Are Management Skills? 9 Improving Management Skills 12 An Approach to Skill Development 13 Leadership and ManagementRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesthis 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of the older cases have faced significant changes in the last few years, for better or for

American Identity and Colonialism free essay sample

This paper traces the evolution of Americas identity using elements of the musical 1776. It concentrates on the Founding Fathers and their drive for freedom and the large role that an American identity played in independence. This paper uses extensive information about colonial America and discusses the issue of an American identity. Analysis of the film 1776 and Thomas Paine?s Common Sense is used to demonstrate the strength of this identity. The thesis is as follows: As the film 1776 clearly demonstrates, during the American Revolution an American identity was stronger than it had ever been. From the paper: Early American colonies were viewed as very individual and indeed in many instances had much closer ties to England than they did with each other. However, ties with England began to fray due to the poor of the colonies by England. Early examples of this were the Navigation Acts of 1660, which regulated commerce and ensured that ?everything went through England. We will write a custom essay sample on American Identity and Colonialism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ? From this time, an American identity began to form. As tensions between England and the colonies grew stronger other factors arose to further the development of an American identity. ?Choice? in shopping and material possessions and the ?standardization of consumer behavior? (similar goods being available throughout the colonies ) enhanced unity throughout America. As the film 1776 clearly demonstrates, during the American Revolution an American identity was stronger than it had ever been.

Small Business Marketing Strategy Principles

Question: Discuss about the Small Business Marketing Strategy Principles. Answer: Analysis of segmentation variable Geographic: According to Darrell (2013), it has been seen that majority of the Australian customers prefer the food items of McDonalds. In Australian market, the company has done a business of $4 billion. Darrell (2013) opined that more than 55% of the customers in Australia visited McDonalds in 2014-15. In Australia, it is giving strong competition to the brands such as KFC. The locations are very convenient to the customers and this is one of the primary reasons behind McDonalds success. Demographic: As discussed by Richards et al (2015), in Australia, McDonalds target customers belong to all age groups. The store ambience is made in a way to attract mainly the young people and also to provide comfort to all its customers. However, the urban youth are the target customers. Richards et al (2015) stated that customers visit the retail shop of McDonalds minimum 2.7 times in four weeks. Psychographic: One can see health-consciousness among the Australian people. The products of McDonalds contain excessive amounts of calorie and fat, which the customers do not prefer always. The food quality is the sole reason of its reduction in sales; however, still most of the customers go to the McDonalds relying on its goodwill. According to Maslows Hierarchy of needs, MacDonalds target is to build an intimate relationship with its customers, satisfy their psychological needs and make them happy. Although they failed to provide healthy foods, the brand has retained their business. Benefit and User-rate segmentation: It is a part of behavioral segmentation. By targeting the psychological needs of the customers, the brand has tried to provide a good environment. The product is positioned in the market as a satisfier to their psychological needs with a variety of products too. Most of the customers prefer eating burgers. So the brand has focused on serving delicious burgers to all. McDonalds has established its brand name not only through fast foods but also through its various Corporate Social Responsibilities. The recent annual report has proved this point. Targeting strategy of McDonalds According to Gerhardt et al (2014), target market strategy includes four divisions. These are- Undifferentiated marketing, multi-segment or differentiated marketing, concentrated marketing, and customized marketing. McDonalds target market strategy is an undifferentiated marketing. Gerhardt et al (2014) opined that the company does not segregate its customers in terms of their age, race, gender, or economic condition. Australias fast food market is growing with time. Popularity of KFC along with the McDonalds prove this fact. People of all age groups visit McDonalds to taste burgers, which has made the managers focus on producing delicious burgers. They do not have any specific target customers. Still, the young urban youth prefer McDonalds fast food items. As Gerhardt et al (2014) discussed that sometimes the excessive fat and calorie in the food products give negative results. The primary aim of McDonalds is to ensure a hazard free and user-friendly atmosphere. Low food processing time, nutrition, affordability, and taste are the primary factors, which they keep in mind during their service. McDonald uses only one marketing mix strategy that does includes price, placement, product, and promotion. It is a fast food brand with reputation of producing best burgers in Australia and all customers are influenced to visit the shop quite frequently. Product positioning of McDonalds According to Qureshi and Hassan (2013), product positioning helps the brand to make its mark. McDonalds marketing strategy also does this successfully. McDonald allures the customers not only in Australia but also in other parts of the world. While making the marketing mix strategy the company has given immense focus to establish the brand, therefore, the product positioning is an important part of McDonalds business. Sachdeva (2015) stated that at present, they are focusing on more variety in their products so that they could limit the brand value. As opined by Crawford (2015), the objective is to sustain volatility through increasing the creativity. Again, their focus has not shifted from emphasizing on a particular product that establishes McDonald as a brand. It is the burger that is liked by most of the customers. According to Rowley et al (2016), the Corporate Social Responsibility that they undertake also helped establishing the brand. The SWOT analysis of the brand will make this clear. Strengths: The brand name, new range of products, CSR, and the profits that they gain are their Strengths. Weaknesses: Unhealthy foods, high prices of products and bad after service are the main weaknesses. Opportunity: They can produce healthy food items too besides fast foods. Threats: As discussed by Jaworowska et al (2013), Competitors such as KFC is a threat to McDonalds. Apart from that their high calorie and high fat contained food items are banned in some countries. Conclusion McDonalds marketing strategy is analyzed based on the three factors. These are- Segmentation, Target market, and Positioning. It is called the STP of marketing strategy. McDonalds leads the world business as the largest producers of fast foods across the globe. In Australia, more than half of the country people visit McDonalds stores in fewer intervals. They have introduced new products which are alluring the customers. Still, the brand has established itself as the producer of delicious burgers. However, McDonalds does not segregate its customers and try to serve for all age groups. In some areas of the world, they have customized products for varied range of customers, although in Australia, the burger is sold in large numbers and McDonalds have focused on this item only. Although the products are unhealthy, the customers eat them. The primary reason behind it is the user-friendly environment that satisfies their psychological needs. They provide them good service in a low cost. As they do not have any specific target groups, they do not have multiple pricing systems. It has resulted into a huge amount of profit that they achieved. On the other hand, the SWOT analysis of organization has proved that McDonalds is facing competition from KFC, which is their biggest threat. Other threats and weaknesses of McDonalds include the unhealthy food items because of which it is banned in many countries. References Crawford, A., 2015. McDonald's: A Case Study in Glocalization. Journal of Global Business Issues, 9(1), p.11. Darrell, O., 2013. McDonalds marketing strategy. Docs. school Publications. Gerhardt, S., Hazen, S. and Lewis, S., 2014. Small Business Marketing Strategy Based on McDonald's. ASBBS Proceedings, 21(1), p.271. Jaworowska, A., Blackham, T., Davies, I.G. and Stevenson, L., 2013. Nutritional challenges and health implications of takeaway and fast food. Nutrition reviews, 71(5), pp.310-318. Qureshi, A. and Hassan, M., 2013. Impact of performance management on the organisational performance: An analytical investigation of the business model of McDonalds. International Journal of Academic Research in Economics and Management Sciences, 2(5), p.54. Richards, Z., Thomas, S.L., Randle, M. and Pettigrew, S., 2015. Corporate Social Responsibility programs of Big Food in Australia: a content analysis of industry documents. Australian and New Zealand journal of public health, 39(6), pp.550-556. Rowley, B. and McMurtrey, M.E., 2016. McDonald's and the Triple Bottom Line: A Case Study of Corporate Sustainability. Journal of Strategic Innovation and Sustainability, 11(1), p.33. Sachdeva, A., 2015. Evaluation and selection of differentiation as a strategy for McDonalds.